Ethics in advertising / (Record no. 1919)

MARC details
000 -LEADER
fixed length control field 01792nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250218104738.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250218b ph ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138188990
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number GC HF 5831 .S69 2017
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Snyder, Wally
Relator term author
245 ## - TITLE STATEMENT
Title Ethics in advertising /
Statement of responsibility, etc. Wally Snyder
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York ; London :
Name of publisher, distributor, etc. Routledge, Taylor & Francis Group,
Date of publication, distribution, etc. c2017.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 181 pages ;
Dimensions 24 cm.
365 ## - TRADE PRICE
Price amount USD41.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.
520 ## - SUMMARY, ETC.
Summary, etc. This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING MORAL AND ETHICAL ASPECTS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Koha item type
    Library of Congress Classification     Communication LRC - Annex National University - Manila General Circulation 01/14/2025 Purchased - Amazon 41.00   GC HF 5831 .S69 2017 NULIB000020507 02/18/2025 c.1 Books