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Small business management : launching and growing entrepreneurial ventures / Justin G. Longenecker [and three others]

By: Contributor(s): Material type: TextTextPublication details: Stamford, Connecticut : Cengage Learning Asia Pte Ltd, c2014Edition: 17th editionDescription: xxiv, 706 pages : illustrations ; 28 cmISBN:
  • 9781133947752
Subject(s): LOC classification:
  • HD 62.7 .S63 2014
Contents:
Entrepreneurship: a world of opportunity -- Starting from a scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Cases -- Index -- Appendix A: Sample business plan -- Appendix: Valuing a business
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 62.7 .S63 2014 (Browse shelf(Opens below)) c.1 Available NULIB000009943

Includes bibliographical references and index.

Entrepreneurship: a world of opportunity -- Starting from a scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Cases -- Index -- Appendix A: Sample business plan -- Appendix: Valuing a business

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