Small business management : launching and growing entrepreneurial ventures /
Longenecker, Justin G.
Small business management : launching and growing entrepreneurial ventures / Justin G. Longenecker [and three others] - 17th edition - Stamford, Connecticut : Cengage Learning Asia Pte Ltd, c2014 - xxiv, 706 pages : illustrations ; 28 cm.
Includes bibliographical references and index.
Entrepreneurship: a world of opportunity -- Starting from a scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Cases -- Index -- Appendix A: Sample business plan -- Appendix: Valuing a business
9781133947752
SMALL BUSINESS -- MANAGEMENT
HD 62.7 .S63 2014
Small business management : launching and growing entrepreneurial ventures / Justin G. Longenecker [and three others] - 17th edition - Stamford, Connecticut : Cengage Learning Asia Pte Ltd, c2014 - xxiv, 706 pages : illustrations ; 28 cm.
Includes bibliographical references and index.
Entrepreneurship: a world of opportunity -- Starting from a scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Cases -- Index -- Appendix A: Sample business plan -- Appendix: Valuing a business
9781133947752
SMALL BUSINESS -- MANAGEMENT
HD 62.7 .S63 2014