Managing major sports events : theory and practice / Milena M. Parent and Sharon Smith-Swan
Material type:
- 9780415672283
- GV 713 .P37 2013

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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National University - Manila | LRC - Annex General Circulation | Hospitality Management | GC GV 713 .P37 2013 (Browse shelf(Opens below)) | c.1 | Available | NULIB000001820 |
Includes index.
Introduction : the world of major sports events -- Bidding for an event -- Leading and setting up an organizing committee -- Planning major sports events -- Workforce management : building high-functioning organizing -- Marketing, sponsorship, and look-feel -- Venues and venuization -- The media -- Stakeholder relations and protocol -- Ceremonies -- Risk management and security --Technology -- Games-time -- Closure -- Legacy and sustainability -- Other consideration
This book draws closely on the authors' personal practical experiences of day-to-day management during 2010 Winter Olympics in Vancouver, now widely regarded as the gold standard of Olympic organization
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