Managing major sports events : theory and practice /
Parent, Milena M.
Managing major sports events : theory and practice / Milena M. Parent and Sharon Smith-Swan - London, United Kingdom : Routledge, c2013 - xx, 409 pages ; 26 cm
Includes index.
Introduction : the world of major sports events -- Bidding for an event -- Leading and setting up an organizing committee -- Planning major sports events -- Workforce management : building high-functioning organizing -- Marketing, sponsorship, and look-feel -- Venues and venuization -- The media -- Stakeholder relations and protocol -- Ceremonies -- Risk management and security --Technology -- Games-time -- Closure -- Legacy and sustainability -- Other consideration
This book draws closely on the authors' personal practical experiences of day-to-day management during 2010 Winter Olympics in Vancouver, now widely regarded as the gold standard of Olympic organization
9780415672283
SPORT -- MANAGEMENT
GV 713 .P37 2013
Managing major sports events : theory and practice / Milena M. Parent and Sharon Smith-Swan - London, United Kingdom : Routledge, c2013 - xx, 409 pages ; 26 cm
Includes index.
Introduction : the world of major sports events -- Bidding for an event -- Leading and setting up an organizing committee -- Planning major sports events -- Workforce management : building high-functioning organizing -- Marketing, sponsorship, and look-feel -- Venues and venuization -- The media -- Stakeholder relations and protocol -- Ceremonies -- Risk management and security --Technology -- Games-time -- Closure -- Legacy and sustainability -- Other consideration
This book draws closely on the authors' personal practical experiences of day-to-day management during 2010 Winter Olympics in Vancouver, now widely regarded as the gold standard of Olympic organization
9780415672283
SPORT -- MANAGEMENT
GV 713 .P37 2013