Consumer behavior and marketing strategy / J. Paul Peter and Jerry C. Olson

By: Contributor(s): Material type: TextTextPublication details: [Place of publication not identifed] : McGraw Hill Education, c1999Description: xxv, 545 pages ; 26 cmISBN:
  • 71188525
Subject(s): LOC classification:
  • HF 5415.3 .P463 1999
Contents:
Section 1. A perspective on consumer behavior -- Section 2. Affect and cognition and marketing strategy -- Section 3. Behavior and marketing strategy -- Section 4. The environment and marketing strategy -- Section 5. Consumer analysis and marketing strategy.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.3 .P463 1999 (Browse shelf(Opens below)) c.1 Available NULIB000005941

Includes index.

Section 1. A perspective on consumer behavior -- Section 2. Affect and cognition and marketing strategy -- Section 3. Behavior and marketing strategy -- Section 4. The environment and marketing strategy -- Section 5. Consumer analysis and marketing strategy.

There are no comments on this title.

to post a comment.