Consumer behavior and marketing strategy /
Peter, J. Paul
Consumer behavior and marketing strategy / J. Paul Peter and Jerry C. Olson - [Place of publication not identifed] : McGraw Hill Education, c1999 - xxv, 545 pages ; 26 cm.
Includes index.
Section 1. A perspective on consumer behavior -- Section 2. Affect and cognition and marketing strategy -- Section 3. Behavior and marketing strategy -- Section 4. The environment and marketing strategy -- Section 5. Consumer analysis and marketing strategy.
71188525
MARKETING STRATEGY
HF 5415.3 .P463 1999
Consumer behavior and marketing strategy / J. Paul Peter and Jerry C. Olson - [Place of publication not identifed] : McGraw Hill Education, c1999 - xxv, 545 pages ; 26 cm.
Includes index.
Section 1. A perspective on consumer behavior -- Section 2. Affect and cognition and marketing strategy -- Section 3. Behavior and marketing strategy -- Section 4. The environment and marketing strategy -- Section 5. Consumer analysis and marketing strategy.
71188525
MARKETING STRATEGY
HF 5415.3 .P463 1999