Ask & deliver : discover the heart of your business by listening to the voice of your customer / Mary Ann O'Brien

By: Material type: TextTextPublication details: South Carolina : Forbes Books, Charleston, c2023Description: 188 pages ; 24 cmISBN:
  • 9798887500201
Subject(s): LOC classification:
  • HF 5718 .O27 2023
Contents:
Intro -- Praise for Ask & Deliver -- Title Page -- Copyright Page -- Dedication -- Contents -- Introduction -- Chapter 1: Iowa -- Chapter 2: California -- Chapter 3: Gateway Redux -- Chapter 4: Omaha -- Chapter 5: Taking Flight -- Chapter 6: Building Bridges -- Chapter 7: Moonshot -- Chapter 8: Lockdown -- Conclusion: To Infinity and Beyond -- Acknowledgements -- About the Author -- Contact Mary Ann O'brien
Summary: In the book, O'Brien demonstrates how directly asking the people who buy from you what they want from your business, listening to what they say, and then designing your customer experience accordingly has the power to transform your brand and spark exponential growth.The book follows the evolution of both OBI and the O.VoC through several iterations, beginning when O'Brien first developed the survey for Gateway Computers, in hopes of pinpointing where the once-beloved company had gone wrong with its customers. O'Brien quickly learned that the insights gleaned from the survey data--customer data--were like gold, providing a roadmap to bring Gateway back from the brink by putting the customer at the center of everything they did.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Communication GC HF 5718 .O27 2023 (Browse shelf(Opens below)) c.1 Available NULIB000019694

Intro -- Praise for Ask & Deliver -- Title Page -- Copyright Page -- Dedication -- Contents -- Introduction -- Chapter 1: Iowa -- Chapter 2: California -- Chapter 3: Gateway Redux -- Chapter 4: Omaha -- Chapter 5: Taking Flight -- Chapter 6: Building Bridges -- Chapter 7: Moonshot -- Chapter 8: Lockdown -- Conclusion: To Infinity and Beyond -- Acknowledgements -- About the Author -- Contact Mary Ann O'brien

In the book, O'Brien demonstrates how directly asking the people who buy from you what they want from your business, listening to what they say, and then designing your customer experience accordingly has the power to transform your brand and spark exponential growth.The book follows the evolution of both OBI and the O.VoC through several iterations, beginning when O'Brien first developed the survey for Gateway Computers, in hopes of pinpointing where the once-beloved company had gone wrong with its customers. O'Brien quickly learned that the insights gleaned from the survey data--customer data--were like gold, providing a roadmap to bring Gateway back from the brink by putting the customer at the center of everything they did.

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