Effective business communications / Herta A. Murphy and Herbert W. Hildebrandt

By: Material type: TextTextPublication details: Manila, Philippines : Philippine Graphic Arts, Inc., c1988Edition: Fifth editionDescription: xx, 730 pages; 24 cmISBN:
  • 70440948
Subject(s): LOC classification:
  • HF 5721 .M87 1988
Contents:
Part One. Background for communicating -- Part Two. Major plans for letters and memos -- Part Three. Special messages -- Part Four. Reports -- Part Five. Oral communications -- Part Six. Significant concerns for effective business communication.
Summary: This fifth edition, like its popular, widely adopted predecessors, emphasizes that the purpose and the receiver (audience) of every message should profoundly affect its content, organization, and style of presentation. In keeping with this theme, the book's broad subject matter is practical, ethical, and thorough. Condensed wherever possible, it is integrated with significant new materials, updates, and revisions. Its organization, visual aids, and clear conversational style make meaningful reading easy.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room English and Language Studies GC HF 5721 .M87 1988 (Browse shelf(Opens below)) c.1 Available NULIB000006061

Includes index.

Part One. Background for communicating -- Part Two. Major plans for letters and memos -- Part Three. Special messages -- Part Four. Reports -- Part Five. Oral communications -- Part Six. Significant concerns for effective business communication.

This fifth edition, like its popular, widely adopted predecessors, emphasizes that the purpose and the receiver (audience) of every message should profoundly affect its content, organization, and style of presentation. In keeping with this theme, the book's broad subject matter is practical, ethical, and thorough. Condensed wherever possible, it is integrated with significant new materials, updates, and revisions. Its organization, visual aids, and clear conversational style make meaningful reading easy.

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