MARC details
000 -LEADER |
fixed length control field |
01392nam a2200229Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
NULRC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20250520100554.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
250520s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
70440948 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
NULRC |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5721 .M87 1988 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Murphy, Herta A. |
Relator term |
author |
245 #0 - TITLE STATEMENT |
Title |
Effective business communications / |
Statement of responsibility, etc. |
Herta A. Murphy and Herbert W. Hildebrandt |
250 ## - EDITION STATEMENT |
Edition statement |
Fifth edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Manila, Philippines : |
Name of publisher, distributor, etc. |
Philippine Graphic Arts, Inc., |
Date of publication, distribution, etc. |
c1988 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 730 pages; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part One. Background for communicating -- Part Two. Major plans for letters and memos -- Part Three. Special messages -- Part Four. Reports -- Part Five. Oral communications -- Part Six. Significant concerns for effective business communication. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
This fifth edition, like its popular, widely adopted predecessors, emphasizes that the purpose and the receiver (audience) of every message should profoundly affect its content, organization, and style of presentation. In keeping with this theme, the book's broad subject matter is practical, ethical, and thorough. Condensed wherever possible, it is integrated with significant new materials, updates, and revisions. Its organization, visual aids, and clear conversational style make meaningful reading easy. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
COMMUNICATIONS |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
Books |