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Sport marketing / Bernard J. Mullin, Stephen Hardy, and William A. Sutton

By: Contributor(s): Material type: TextTextPublication details: Illinois : Human Kinetcs, c2014Edition: Fourth editionDescription: xix, 483 pages : illustrations ; 30 cmISBN:
  • 9781450424981
Subject(s): LOC classification:
  • GV 716 .M85 2014
Contents:
The Special nature of sport marketing -- Strategic marketing management -- Understanding the sport consumer -- Market research in the sport industry -- Market segmentation -- The Sport product -- Managing sport brands -- Sales and service -- Sponsorship, corporate partnerships, and the role of activation -- Promotion and paid media -- Public relations -- Social media in sport -- Delivering and distributing core products and extensions -- Legal aspects of sport marketing -- Putting it all together -- The Shape of things to come
Summary: This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Gen. Ed - CEAS GC GV 716 .M85 2014 (Browse shelf(Opens below)) c.1 Available NULIB000009288

Includes index.

The Special nature of sport marketing -- Strategic marketing management -- Understanding the sport consumer -- Market research in the sport industry -- Market segmentation -- The Sport product -- Managing sport brands -- Sales and service -- Sponsorship, corporate partnerships, and the role of activation -- Promotion and paid media -- Public relations -- Social media in sport -- Delivering and distributing core products and extensions -- Legal aspects of sport marketing -- Putting it all together -- The Shape of things to come

This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study.

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