Sport marketing / (Record no. 11529)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01506nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100705.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781450424981 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV 716 .M85 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullin, Bernard J. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Sport marketing / |
| Statement of responsibility, etc. | Bernard J. Mullin, Stephen Hardy, and William A. Sutton |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illinois : |
| Name of publisher, distributor, etc. | Human Kinetcs, |
| Date of publication, distribution, etc. | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 483 pages : |
| Other physical details | illustrations ; |
| Dimensions | 30 cm |
| 365 ## - TRADE PRICE | |
| Price amount | USD361.55 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Special nature of sport marketing -- Strategic marketing management -- Understanding the sport consumer -- Market research in the sport industry -- Market segmentation -- The Sport product -- Managing sport brands -- Sales and service -- Sponsorship, corporate partnerships, and the role of activation -- Promotion and paid media -- Public relations -- Social media in sport -- Delivering and distributing core products and extensions -- Legal aspects of sport marketing -- Putting it all together -- The Shape of things to come |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SPORTS -- MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hardy, Stephen;Sutton, William A. |
| Relator term | co-author;co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed - CEAS | LRC - Annex | National University - Manila | General Circulation | 04/06/2015 | Purchased - Amazon | 361.55 | GC GV 716 .M85 2014 | NULIB000009288 | 05/20/2025 | c.1 | 05/20/2025 | Books |