Amazon cover image
Image from Amazon.com

Advertising and IMC : principles and practice / Sandra Moriarty, Nancy Mitchell and William Wells

By: Contributor(s): Material type: TextTextPublication details: Harlow, Essex, England : Pearson, c2015Edition: Tenth Edition / Global EditionDescription: 669 pages : illustrations ; 28 cmISBN:
  • 9789814628457
Subject(s): LOC classification:
  • HF 5823 .M67 2015
Contents:
PART 1 Principle -- PART 2 Principle: Be True to Thy Brand-and Thy Consumer -- PART 3 Practice: Developing Breakthrough Ideas in the Digital Age -- PART 4 Principle: Media in a World of Change -- PART 5 Principle: IMC and Total Communication
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5823 .M67 2015 (Browse shelf(Opens below)) c.1 Available NULIB000009799

Includes index.

PART 1 Principle -- PART 2 Principle: Be True to Thy Brand-and Thy Consumer -- PART 3 Practice: Developing Breakthrough Ideas in the Digital Age -- PART 4 Principle: Media in a World of Change -- PART 5 Principle: IMC and Total Communication

There are no comments on this title.

to post a comment.