Advertising and IMC : principles and practice /
Moriarty, Sandra
Advertising and IMC : principles and practice / Sandra Moriarty, Nancy Mitchell and William Wells - Tenth Edition / Global Edition - Harlow, Essex, England : Pearson, c2015 - 669 pages : illustrations ; 28 cm.
Includes index.
PART 1 Principle -- PART 2 Principle: Be True to Thy Brand-and Thy Consumer -- PART 3 Practice: Developing Breakthrough Ideas in the Digital Age -- PART 4 Principle: Media in a World of Change -- PART 5 Principle: IMC and Total Communication
9789814628457
ADVERTISING
HF 5823 .M67 2015
Advertising and IMC : principles and practice / Sandra Moriarty, Nancy Mitchell and William Wells - Tenth Edition / Global Edition - Harlow, Essex, England : Pearson, c2015 - 669 pages : illustrations ; 28 cm.
Includes index.
PART 1 Principle -- PART 2 Principle: Be True to Thy Brand-and Thy Consumer -- PART 3 Practice: Developing Breakthrough Ideas in the Digital Age -- PART 4 Principle: Media in a World of Change -- PART 5 Principle: IMC and Total Communication
9789814628457
ADVERTISING
HF 5823 .M67 2015