The Entrepreneurial instinct : how everyone has the innate ability to start a successful small business / Monica Mehta
Material type:
- 9780071797429
- HD 62.5 .M44 2013

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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National University - Manila | LRC - Main General Circulation | Hospitality Management | GC HD 62.5 .M44 2013 (Browse shelf(Opens below)) | c.1 | Available | NULIB000001862 |
Includes bibliographical references and index.
Introduction -- How Sunil and Rita made millions -- Decoding the framework of the instinct-driven entrepreneur -- The entrepreneur's innate risk-taking edge -- The chemical that drives risk taking -- The personality traits of the self-made -- The source of fear -- Turning off your red light -- Take rewarding risks -- Launching a business by using instinct -- Finding inspiration -- Create a cycle of productivity -- Shoot first, aim later -- Don't spend a dime -- Before you quit your job -- How beliefs define reality.
"This book gets rid of the last excuse of the would-be entrepreneur: fear. By showing how you can work with your brain chemistry rather than against it. The Entrepreneurial Instinct helps you take smarter risks with less angst. It obliterates a lot of the conventional wisdom around entrepreneurship and shows what it really takes to succeed." - Kimberly Weisul
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