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The Entrepreneurial instinct : how everyone has the innate ability to start a successful small business / Monica Mehta

By: Material type: TextTextPublication details: New York : McGraw Hill Education, c2013Description: ix, 205 pages : illustrations ; 23 cmISBN:
  • 9780071797429
Subject(s): LOC classification:
  • HD 62.5 .M44 2013
Contents:
Introduction -- How Sunil and Rita made millions -- Decoding the framework of the instinct-driven entrepreneur -- The entrepreneur's innate risk-taking edge -- The chemical that drives risk taking -- The personality traits of the self-made -- The source of fear -- Turning off your red light -- Take rewarding risks -- Launching a business by using instinct -- Finding inspiration -- Create a cycle of productivity -- Shoot first, aim later -- Don't spend a dime -- Before you quit your job -- How beliefs define reality.
Summary: "This book gets rid of the last excuse of the would-be entrepreneur: fear. By showing how you can work with your brain chemistry rather than against it. The Entrepreneurial Instinct helps you take smarter risks with less angst. It obliterates a lot of the conventional wisdom around entrepreneurship and shows what it really takes to succeed." - Kimberly Weisul
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC HD 62.5 .M44 2013 (Browse shelf(Opens below)) c.1 Available NULIB000001862

Includes bibliographical references and index.

Introduction -- How Sunil and Rita made millions -- Decoding the framework of the instinct-driven entrepreneur -- The entrepreneur's innate risk-taking edge -- The chemical that drives risk taking -- The personality traits of the self-made -- The source of fear -- Turning off your red light -- Take rewarding risks -- Launching a business by using instinct -- Finding inspiration -- Create a cycle of productivity -- Shoot first, aim later -- Don't spend a dime -- Before you quit your job -- How beliefs define reality.

"This book gets rid of the last excuse of the would-be entrepreneur: fear. By showing how you can work with your brain chemistry rather than against it. The Entrepreneurial Instinct helps you take smarter risks with less angst. It obliterates a lot of the conventional wisdom around entrepreneurship and shows what it really takes to succeed." - Kimberly Weisul

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