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1. Books
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel. by
Edition: Second edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western College Pub., c2001
Availability: Items available for loan: LRC - Annex II (2)Collection, call number: Gen. Ed. - CBA GC HF 5415 .L218 2001 c.1, ...

2. Books
Marketing research / Carl McDaniel by
Edition: Tenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Place of publication not identifed] : [publisher not identified], c2015
Availability: Items available for loan: LRC - Annex II (1)Collection, call number: Gen. Ed. - CBA GC HF 5415.2 .M3823 2015.

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