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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel.

By: Contributor(s): Material type: TextTextPublication details: Australia : South-Western College Pub., c2001Edition: Second editionDescription: xxviii, 579 pages : illustrations ; 26 cmISBN:
  • 9812403132
Subject(s): LOC classification:
  • HF 5415 .L218 2001
Contents:
Part 1. The world of marketing -- Part 2. Analyzing marketing opportunities -- Part 3. Product and distribution decisions -- Part 4. Integrated marketing communication and pricing concepts
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415 .L218 2001 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000005856
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415 .L218 2001 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000005857

Includes index.

Part 1. The world of marketing -- Part 2. Analyzing marketing opportunities -- Part 3. Product and distribution decisions -- Part 4. Integrated marketing communication and pricing concepts

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