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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Rene Mauborgne

By: Contributor(s): Material type: TextTextPublication details: New York : Harvard Business Review Press, c2015Edition: Expanded editionISBN:
  • 9781625274496
Subject(s): LOC classification:
  • HF 5415.153 .K56 2015
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
Summary: Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation General Education GC HF 5415.153 .K56 2015 (Browse shelf(Opens below)) c.1 Available NULIB000018681

Includes bibliographical references and index.

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.

Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

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