Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Kim, W. Chan
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Rene Mauborgne - Expanded edition. - New York : Harvard Business Review Press, c2015
Includes bibliographical references and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
9781625274496
MARKET SEGMENTATION
HF 5415.153 .K56 2015
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Rene Mauborgne - Expanded edition. - New York : Harvard Business Review Press, c2015
Includes bibliographical references and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
9781625274496
MARKET SEGMENTATION
HF 5415.153 .K56 2015