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Strategic sports event management / Guy Masterman

By: Material type: TextTextPublication details: London, United Kingdom : Routledge, c2014Edition: Third editionDescription: xxvii, 408 pages : illustrations ; 26 cmISBN:
  • 9780415532792
Subject(s): LOC classification:
  • GV 713 .M375 2014
Contents:
The sports event industry -- Event organizations -- The sports event planning process -- Impacts and legacies -- Financial planning and control -- Event revenue maximization -- The bidding process -- Event implementation -- Marketing planning and implementation -- Innovative communications -- sports event sponsorship -- Research and evaluation
Summary: "The hosting of sports events whether large international events, or smaller niche events can have a significant and long lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports."
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Physical Education - Sports and Wellness GC GV 713 .M375 2014 (Browse shelf(Opens below)) c.1 Available NULIB000011959

Includes bibliographical references and index.

The sports event industry -- Event organizations -- The sports event planning process -- Impacts and legacies -- Financial planning and control -- Event revenue maximization -- The bidding process -- Event implementation -- Marketing planning and implementation -- Innovative communications -- sports event sponsorship -- Research and evaluation

"The hosting of sports events whether large international events, or smaller niche events can have a significant and long lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports."

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