Strategic sports event management /
Masterman, Guy.
Strategic sports event management / Guy Masterman - Third edition - London, United Kingdom : Routledge, c2014 - xxvii, 408 pages : illustrations ; 26 cm
Includes bibliographical references and index.
The sports event industry -- Event organizations -- The sports event planning process -- Impacts and legacies -- Financial planning and control -- Event revenue maximization -- The bidding process -- Event implementation -- Marketing planning and implementation -- Innovative communications -- sports event sponsorship -- Research and evaluation
"The hosting of sports events whether large international events, or smaller niche events can have a significant and long lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports."
9780415532792
SPORTS TOURNAMENT -- MANAGEMENT
GV 713 .M375 2014
Strategic sports event management / Guy Masterman - Third edition - London, United Kingdom : Routledge, c2014 - xxvii, 408 pages : illustrations ; 26 cm
Includes bibliographical references and index.
The sports event industry -- Event organizations -- The sports event planning process -- Impacts and legacies -- Financial planning and control -- Event revenue maximization -- The bidding process -- Event implementation -- Marketing planning and implementation -- Innovative communications -- sports event sponsorship -- Research and evaluation
"The hosting of sports events whether large international events, or smaller niche events can have a significant and long lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports."
9780415532792
SPORTS TOURNAMENT -- MANAGEMENT
GV 713 .M375 2014