Product planning simplified / Philip Roger Marvin

By:

Marvin, Philip [author]

Material type: Text

TextPublication details: New York : American Management Association c1972Description: xviii, 221 pages : illustrations ; 24 cmISBN:

081445299X

Subject(s):

PRODUCT MANAGEMENT

LOC classification:

HD 69 .M37 1972

Contents:

Part One. Finding and Screening -- Part Two. Funding and Auditing -- Part Three. Organizing -- Part Four. Staffing.

Summary: Management development guide expounding successful management practices used in the USA in product development - covers the choice of product, pricing, cost accounting, managerial decision making, marketing, profitability and patentability of new products, industrial research and technology, engineering standards, etc. Diagrams and statistical tables.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex Relegation Room	Gen. Ed. - CBA	GC HD 69 .M37 1972 (Browse shelf(Opens below))	c.1	Available		NULIB000005505

Includes index.

Part One. Finding and Screening -- Part Two. Funding and Auditing -- Part Three. Organizing -- Part Four. Staffing.

Management development guide expounding successful management practices used in the USA in product development - covers the choice of product, pricing, cost accounting, managerial decision making, marketing, profitability and patentability of new products, industrial research and technology, engineering standards, etc. Diagrams and statistical tables.

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