Product planning simplified /
Marvin, Philip
Product planning simplified / Philip Roger Marvin - New York : American Management Association c1972 - xviii, 221 pages : illustrations ; 24 cm.
Includes index.
Part One. Finding and Screening -- Part Two. Funding and Auditing -- Part Three. Organizing -- Part Four. Staffing.
Management development guide expounding successful management practices used in the USA in product development - covers the choice of product, pricing, cost accounting, managerial decision making, marketing, profitability and patentability of new products, industrial research and technology, engineering standards, etc. Diagrams and statistical tables.
081445299X
PRODUCT MANAGEMENT
HD 69 .M37 1972
Product planning simplified / Philip Roger Marvin - New York : American Management Association c1972 - xviii, 221 pages : illustrations ; 24 cm.
Includes index.
Part One. Finding and Screening -- Part Two. Funding and Auditing -- Part Three. Organizing -- Part Four. Staffing.
Management development guide expounding successful management practices used in the USA in product development - covers the choice of product, pricing, cost accounting, managerial decision making, marketing, profitability and patentability of new products, industrial research and technology, engineering standards, etc. Diagrams and statistical tables.
081445299X
PRODUCT MANAGEMENT
HD 69 .M37 1972