Strategic planning systems / Peter Lorange

By: Material type: TextTextPublication details: Englewood Cliffs, New Jersey : Prentice-Hall, c1977Description: xv, 364 pages : illustrations ; 23 cmISBN:
  • 138510067
LOC classification:
  • HD 38 .L67 1977
Summary: Formal systems for strategic planning are a relatively new phenomenon in business management. Thus, it is possible, even in a book as short as this one, for the reader to gain an understanding of the historical development of this management tool at the same time that he learns about the existing state-of-the-art and the likely developments in the years ahead. More than possible, it is really mandatory for an executive who wishes to feel comfortable with his command of planning technology to know how that technology has evolved and where it seems to be headed. Three points of view are useful: a retrospective, a current perspective and a prospective for the future. Each of these will be sketched briefly here as a backdrop for the more detailed readings and cases which follow.
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA GC HD 38 .L67 1977 (Browse shelf(Opens below)) c.1 Available NULIB000000947

Formal systems for strategic planning are a relatively new phenomenon in business management. Thus, it is possible, even in a book as short as this one, for the reader to gain an understanding of the historical development of this management tool at the same time that he learns about the existing state-of-the-art and the likely developments in the years ahead. More than possible, it is really mandatory for an executive who wishes to feel comfortable with his command of planning technology to know how that technology has evolved and where it seems to be headed. Three points of view are useful: a retrospective, a current perspective and a prospective for the future. Each of these will be sketched briefly here as a backdrop for the more detailed readings and cases which follow.

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