Strategic planning systems /
Lorange, Peter
Strategic planning systems / Peter Lorange - Englewood Cliffs, New Jersey : Prentice-Hall, c1977 - xv, 364 pages : illustrations ; 23 cm.
Formal systems for strategic planning are a relatively new phenomenon in business management. Thus, it is possible, even in a book as short as this one, for the reader to gain an understanding of the historical development of this management tool at the same time that he learns about the existing state-of-the-art and the likely developments in the years ahead. More than possible, it is really mandatory for an executive who wishes to feel comfortable with his command of planning technology to know how that technology has evolved and where it seems to be headed. Three points of view are useful: a retrospective, a current perspective and a prospective for the future. Each of these will be sketched briefly here as a backdrop for the more detailed readings and cases which follow.
138510067
HD 38 .L67 1977
Strategic planning systems / Peter Lorange - Englewood Cliffs, New Jersey : Prentice-Hall, c1977 - xv, 364 pages : illustrations ; 23 cm.
Formal systems for strategic planning are a relatively new phenomenon in business management. Thus, it is possible, even in a book as short as this one, for the reader to gain an understanding of the historical development of this management tool at the same time that he learns about the existing state-of-the-art and the likely developments in the years ahead. More than possible, it is really mandatory for an executive who wishes to feel comfortable with his command of planning technology to know how that technology has evolved and where it seems to be headed. Three points of view are useful: a retrospective, a current perspective and a prospective for the future. Each of these will be sketched briefly here as a backdrop for the more detailed readings and cases which follow.
138510067
HD 38 .L67 1977