Entrepreneurship & small business management in the hospitality industry / Darren Lee-Ross and Conrad Lashley
Material type:
- 9780750684484
- TX 911.3.M27 .L44 2011

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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National University - Manila | LRC - Main General Circulation | Hospitality Management | GC TX 911.3.M27 .L44 2011 (Browse shelf(Opens below)) | c.1 | Available | NULIB000013017 |
Includes bibliographical references.
Context, theoretical perspectives and definitions -- Indigenous and ethnic entrepreneurship: a cultural perspective -- Entrepreneurs and small firm ownership -- Creativity and entrepreneurship -- Innovation, opportunity and protection -- The feasibility analysis -- The family business: who's to bless and who's to blame? -- Hospitality, commercial homes and entrepreneurship -- Preparing a business plan -- Leadership and the entrepreneur: "I'm right behind you leading the way" -- Growth: the harder I work the luckier I get.
"Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years. Divided into four sections, 'Entrepreneurship and Small Business Management in the Hospitality Industry' takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; growth and the future."
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