Amazon cover image
Image from Amazon.com

Everyday business storytelling : create, simplify, and adapt a visual narrative for any audience / Janine Kurnoff and Lee Lazarus

By: Contributor(s): Material type: TextTextPublication details: Hoboken, New Jersey : John Wiley & Son, Inc., c2021Description: 279 pages : color illustrations ; 20 cmISBN:
  • 9781119704669
Subject(s): LOC classification:
  • HF 5718 .K87 2021
Contents:
Introduction Storytelling Is How We Move Business Forward 1 -- What two Silicon Valley-bred sisters know about business storytelling (hint: it's pure, irrefutable career gold) -- Part 1 Once and for all-Let's Unfluff the Reputation of Business Storytelling 6 -- Chapter 1: Meet the Brain Scientists 8 -- Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16 -- Part 2 Ok, I'm in-How Do I Get Started with Business Storytelling? 24 -- Chapter 3: The Four Signposts 30 -- Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48 -- Chapter 5: Your BIG Idea 52 -- Chapter 6: Putting It All Together: Sample Story 56 -- Part 3 Thanks, got the basics What Else Can Help Me? 60 -- Chapter 7: Push Your Story Forward with Active Headlines 62 -- Chapter 8: A Simple Path to Building Your BIG Idea 72 -- Chapter 9: Five Well-Tested Ways to Visualize Your Story 80 -- Part 4 Let's see the magic! How Does Storytelling Show Up in Everyday Business? 106 -- Chapter 10: Making a Recommendation 108 -- Chapter 11: Providing an Update 144 -- Chapter 12: Crafting an Email 162 -- Chapter 13: Creating a One-Pager 176 -- Part 5 But wait! How Do I Flex My Story? 192 -- Chapter 14: Audience Is Everything: A Manifesto 194 -- Chapter 15: You've Got Five Minutes with an Executive... Go! 202 -- Chapter 16: Your Audience Is Diverse.. How Can You Please Everyone? 210 -- Chapter 17: You're Told "Only Three to Five Slides" 216 -- Chapter 18: Team Presentations: Who Does What? 220 -- Chapter 19: When Your Audience Is Virtual 238 -- Part 6 All together now: Building a Common Language of Storytelling 252 -- Chapter 20: Fostering a Culture of Story Coaches 254 -- Chapter 21: Five Ways Managers Can Reinforce Storytelling 260 -- Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264 -- Conclusion A Final Word From the Sisters 272 -- Your everyday business storytelling journey starts right now... #nomorefrankendecks Gratitude 275 -- About the Authors 276 -- Notes & Photo Credits 277 -- Index 278.
Summary: Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience (Master Presentations, One-Pagers, Emails, and Virtual Meetings) We've all been there: We work tirelessly on a crucial presentation, email or update. We've got just ONE shot to be credible, authentic and influence business decisions. But we're busy! So we leverage content within our reach--facts, data, charts, slides--hoping that an avalanche of information will make us look and sound well-prepared.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Communication GC HF 5718 .K87 2021 (Browse shelf(Opens below)) c.1 Available NULIB000019702

Includes index.

Introduction Storytelling Is How We Move Business Forward 1 -- What two Silicon Valley-bred sisters know about business storytelling (hint: it's pure, irrefutable career gold) -- Part 1 Once and for all-Let's Unfluff the Reputation of Business Storytelling 6 -- Chapter 1: Meet the Brain Scientists 8 -- Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16 -- Part 2 Ok, I'm in-How Do I Get Started with Business Storytelling? 24 -- Chapter 3: The Four Signposts 30 -- Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48 -- Chapter 5: Your BIG Idea 52 -- Chapter 6: Putting It All Together: Sample Story 56 -- Part 3 Thanks, got the basics What Else Can Help Me? 60 -- Chapter 7: Push Your Story Forward with Active Headlines 62 -- Chapter 8: A Simple Path to Building Your BIG Idea 72 -- Chapter 9: Five Well-Tested Ways to Visualize Your Story 80 -- Part 4 Let's see the magic! How Does Storytelling Show Up in Everyday Business? 106 -- Chapter 10: Making a Recommendation 108 -- Chapter 11: Providing an Update 144 -- Chapter 12: Crafting an Email 162 -- Chapter 13: Creating a One-Pager 176 -- Part 5 But wait! How Do I Flex My Story? 192 -- Chapter 14: Audience Is Everything: A Manifesto 194 -- Chapter 15: You've Got Five Minutes with an Executive... Go! 202 -- Chapter 16: Your Audience Is Diverse.. How Can You Please Everyone? 210 -- Chapter 17: You're Told "Only Three to Five Slides" 216 -- Chapter 18: Team Presentations: Who Does What? 220 -- Chapter 19: When Your Audience Is Virtual 238 -- Part 6 All together now: Building a Common Language of Storytelling 252 -- Chapter 20: Fostering a Culture of Story Coaches 254 -- Chapter 21: Five Ways Managers Can Reinforce Storytelling 260 -- Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264 -- Conclusion A Final Word From the Sisters 272 -- Your everyday business storytelling journey starts right now... #nomorefrankendecks Gratitude 275 -- About the Authors 276 -- Notes & Photo Credits 277 -- Index 278.

Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience (Master Presentations, One-Pagers, Emails, and Virtual Meetings) We've all been there: We work tirelessly on a crucial presentation, email or update. We've got just ONE shot to be credible, authentic and influence business decisions. But we're busy! So we leverage content within our reach--facts, data, charts, slides--hoping that an avalanche of information will make us look and sound well-prepared.

There are no comments on this title.

to post a comment.