MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03330nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250520103032.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119704669 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5718 .K87 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kurnoff, Janine |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Everyday business storytelling : |
| Remainder of title |
create, simplify, and adapt a visual narrative for any audience / |
| Statement of responsibility, etc. |
Janine Kurnoff and Lee Lazarus |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, New Jersey : |
| Name of publisher, distributor, etc. |
John Wiley & Son, Inc., |
| Date of publication, distribution, etc. |
c2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
279 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
20 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
PHP1678 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction Storytelling Is How We Move Business Forward 1 -- What two Silicon Valley-bred sisters know about business storytelling (hint: it's pure, irrefutable career gold) -- Part 1 Once and for all-Let's Unfluff the Reputation of Business Storytelling 6 -- Chapter 1: Meet the Brain Scientists 8 -- Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16 -- Part 2 Ok, I'm in-How Do I Get Started with Business Storytelling? 24 -- Chapter 3: The Four Signposts 30 -- Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48 -- Chapter 5: Your BIG Idea 52 -- Chapter 6: Putting It All Together: Sample Story 56 -- Part 3 Thanks, got the basics What Else Can Help Me? 60 -- Chapter 7: Push Your Story Forward with Active Headlines 62 -- Chapter 8: A Simple Path to Building Your BIG Idea 72 -- Chapter 9: Five Well-Tested Ways to Visualize Your Story 80 -- Part 4 Let's see the magic! How Does Storytelling Show Up in Everyday Business? 106 -- Chapter 10: Making a Recommendation 108 -- Chapter 11: Providing an Update 144 -- Chapter 12: Crafting an Email 162 -- Chapter 13: Creating a One-Pager 176 -- Part 5 But wait! How Do I Flex My Story? 192 -- Chapter 14: Audience Is Everything: A Manifesto 194 -- Chapter 15: You've Got Five Minutes with an Executive... Go! 202 -- Chapter 16: Your Audience Is Diverse.. How Can You Please Everyone? 210 -- Chapter 17: You're Told "Only Three to Five Slides" 216 -- Chapter 18: Team Presentations: Who Does What? 220 -- Chapter 19: When Your Audience Is Virtual 238 -- Part 6 All together now: Building a Common Language of Storytelling 252 -- Chapter 20: Fostering a Culture of Story Coaches 254 -- Chapter 21: Five Ways Managers Can Reinforce Storytelling 260 -- Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264 -- Conclusion A Final Word From the Sisters 272 -- Your everyday business storytelling journey starts right now... #nomorefrankendecks Gratitude 275 -- About the Authors 276 -- Notes & Photo Credits 277 -- Index 278. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience (Master Presentations, One-Pagers, Emails, and Virtual Meetings) We've all been there: We work tirelessly on a crucial presentation, email or update. We've got just ONE shot to be credible, authentic and influence business decisions. But we're busy! So we leverage content within our reach--facts, data, charts, slides--hoping that an avalanche of information will make us look and sound well-prepared. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS COMMUNICATION |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lazarus, Lee |
| Relator term |
co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
