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Principles of marketing / Charles W. Lamb, Joe F. Hair and Carl McDaniel

By: Contributor(s): Material type: TextTextPublication details: Andover, Mass. : Cengage Learning Asia Pte Ltd, c2013Edition: Philippine editionDescription: xvi, 386 pages : illustrations ; 26 cmISBN:
  • 9789814441360
Subject(s): LOC classification:
  • HF 5415 .L36 2013
Contents:
1. The world of marketing -- 2. Analyzing marketing opportunities -- 3. Product decision -- 4. Distribution decision -- 5. Promotion and communication strategies -- 6. Pricing decision -- 7. Technology-driven marketing.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415 .L36 2013 (Browse shelf(Opens below)) c.1 Available NULIB000006588

Includes index.

1. The world of marketing -- 2. Analyzing marketing opportunities -- 3. Product decision -- 4. Distribution decision -- 5. Promotion and communication strategies -- 6. Pricing decision -- 7. Technology-driven marketing.

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