Principles of marketing /
Lamb, Charles W.
Principles of marketing / Charles W. Lamb, Joe F. Hair and Carl McDaniel - Philippine edition. - Andover, Mass. : Cengage Learning Asia Pte Ltd, c2013 - xvi, 386 pages : illustrations ; 26 cm
Includes index.
1. The world of marketing -- 2. Analyzing marketing opportunities -- 3. Product decision -- 4. Distribution decision -- 5. Promotion and communication strategies -- 6. Pricing decision -- 7. Technology-driven marketing.
9789814441360
MARKETING
HF 5415 .L36 2013
Principles of marketing / Charles W. Lamb, Joe F. Hair and Carl McDaniel - Philippine edition. - Andover, Mass. : Cengage Learning Asia Pte Ltd, c2013 - xvi, 386 pages : illustrations ; 26 cm
Includes index.
1. The world of marketing -- 2. Analyzing marketing opportunities -- 3. Product decision -- 4. Distribution decision -- 5. Promotion and communication strategies -- 6. Pricing decision -- 7. Technology-driven marketing.
9789814441360
MARKETING
HF 5415 .L36 2013