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Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery

By: Material type: TextTextPublication details: Hoboken, New Jersey : John Wiley & Son, Inc., c2010Description: xxi, 298 pages ; 24 cmISBN:
  • 9780470504543
Subject(s): LOC classification:
  • HF 5415.2 .J44 2010
Contents:
Part I: Essentials -- Chapter 1: The Marketing Divide -- Chapter 2: Where Do You Start? -- Chapter 3: The 10 Classical Marketing Metrics -- Part II: 15 Metrics to Radically Improve Marketing Performance -- Chapter 4: The Five Essential Nonfinancial Metrics -- Chapter 5: Show Me the ROI! -- Chapter 6: All Customers Are Not Equal -- Chapter 7: From Clicks to Value with Internet Marketing Metrics -- Part III: The Next Level -- Chapter 8: Agile Marketing -- Chapter 9: Wow, That Product Is Exactly What I Need! -- Chapter 10: What's It Going to Take? -- Chapter 11: Marketing Budgets, Technology, and Core Processes
Summary: Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.2 .J44 2010 (Browse shelf(Opens below)) c.1 Available NULIB000008189

Includes index.

Part I: Essentials -- Chapter 1: The Marketing Divide -- Chapter 2: Where Do You Start? -- Chapter 3: The 10 Classical Marketing Metrics -- Part II: 15 Metrics to Radically Improve Marketing Performance -- Chapter 4: The Five Essential Nonfinancial Metrics -- Chapter 5: Show Me the ROI! -- Chapter 6: All Customers Are Not Equal -- Chapter 7: From Clicks to Value with Internet Marketing Metrics -- Part III: The Next Level -- Chapter 8: Agile Marketing -- Chapter 9: Wow, That Product Is Exactly What I Need! -- Chapter 10: What's It Going to Take? -- Chapter 11: Marketing Budgets, Technology, and Core Processes

Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area.

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