Data-driven marketing : (Record no. 10430)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01417nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100641.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470504543 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 .J44 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jeffery, Mark |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Data-driven marketing : |
| Remainder of title | the 15 metrics everyone in marketing should know / |
| Statement of responsibility, etc. | Mark Jeffery |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | John Wiley & Son, Inc., |
| Date of publication, distribution, etc. | c2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 298 pages ; |
| Dimensions | 24 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD17.37 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: Essentials -- Chapter 1: The Marketing Divide -- Chapter 2: Where Do You Start? -- Chapter 3: The 10 Classical Marketing Metrics -- Part II: 15 Metrics to Radically Improve Marketing Performance -- Chapter 4: The Five Essential Nonfinancial Metrics -- Chapter 5: Show Me the ROI! -- Chapter 6: All Customers Are Not Equal -- Chapter 7: From Clicks to Value with Internet Marketing Metrics -- Part III: The Next Level -- Chapter 8: Agile Marketing -- Chapter 9: Wow, That Product Is Exactly What I Need! -- Chapter 10: What's It Going to Take? -- Chapter 11: Marketing Budgets, Technology, and Core Processes |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex II | National University - Manila | General Circulation | 10/28/2014 | Purchased - Amazon | 17.37 | GC HF 5415.2 .J44 2010 | NULIB000008189 | 05/20/2025 | c.1 | 05/20/2025 | Books |