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Marketing in food, hospitality, tourism and events : A critical approach / Craig Hirst and Richard Tresidder

By: Contributor(s): Material type: TextTextPublication details: Oxford, United Kingdom : Goodfellow Publishers Ltd., c2016Edition: Second EditionDescription: vii, 232 pages ; 25 cmISBN:
  • 9781910158319
Subject(s): LOC classification:
  • HF 5415 .H57 2016
Contents:
Introduction -- THEF marketing and the exhange of value -- Marketing as interaction and service -- Marketing and THEF consumption as a socio-cultural process -- Putting the experiences into experiences marketing -- Consumer resources and THEF experiences -- Marketing and Identity -- The semiotics of THEF marketing -- Interpreting marketing -- Ethics, sustainable markting and the green consumer -- Conclusion
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Hospitality Management GC HF 5415 .H57 2016 (Browse shelf(Opens below)) c.1 Available NULIB000014856

Includes bibliographical references.

Introduction -- THEF marketing and the exhange of value -- Marketing as interaction and service -- Marketing and THEF consumption as a socio-cultural process -- Putting the experiences into experiences marketing -- Consumer resources and THEF experiences -- Marketing and Identity -- The semiotics of THEF marketing -- Interpreting marketing -- Ethics, sustainable markting and the green consumer -- Conclusion

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