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1. Books
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh and Roger J. Best by
Edition: Tenth Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Massachusetts : McGraw Hill Education, c2007
Availability: Items available for loan: LRC - Annex II (1)Collection, call number: Gen. Ed. - CBA GC HF 5415.33 .H39 2007.

2. Books
Consumer behavior : building marketing strategy / Del I. Hawkins and David L. Mothersbaugh by
Edition: Twelfth Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill Education, c2013
Availability: Items available for loan: LRC - Annex II (1)Collection, call number: Gen. Ed. - CBA GC HF 5415.33.U6 .H39 2013.

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