Amazon cover image
Image from Amazon.com

Consumer behavior : building marketing strategy / Del I. Hawkins and David L. Mothersbaugh

By: Material type: TextTextPublication details: New York : McGraw Hill Education, c2013Edition: Twelfth EditionDescription: xxvii, 772 pages : illustrations ; 26 cmISBN:
  • 9780071315128
Subject(s): LOC classification:
  • HF 5415.33.U6 .H39 2013
Contents:
Part I. Introduction -- Chapter 1. Introduction -- Part II. External Influences -- Chapter 2. Cross-cultural Variations in Consumer Behavior -- Chapter 3. The Changing American Society: Values -- Chapter 4. The Changing American Society: Demographics and Social Stratification -- Chapter 5. The Changing American Society: Subcultures -- Chapter 6. The American Society: Families and Households -- Chapter 7. Group Influence on Consumer Behavior -- Part III. Internal Influences -- Chapter 8. Perception -- Chapter 9. Learning, memory, and product positioning -- Chapter 10. Motivation, Personality, and Emotion -- Chapter 11. Attitudes and Influencing Attitudes -- Chapter 12. Self-Concept and Lifestyle -- Part IV. Consumer Decision Process -- Chapter 13. Situational Influences -- Chapter 14. Consumer Decision Process and Problem Recognition -- Chapter 15. Information Search -- Chapter 16. Alternative Evaluation and Selection -- Chapter 17. Outlet Selection and Purchase -- Chapter 18. Post-Purchase Processes, Customer Satisfaction, and Customer Commitment -- Part V. Organizations as Consumers -- Chapter 19. Organizational and Buyer Behavior Part VI. Consumer behavior and marketing regulation -- Chapter 20. Marketing Regulation and Consumer Behavior
Summary: This title states that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. It integrates theory, strategy-based examples, and application.
Item type: Books
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.33.U6 .H39 2013 (Browse shelf(Opens below)) c.1 Available NULIB000008761

Includes index.

Part I. Introduction -- Chapter 1. Introduction -- Part II. External Influences -- Chapter 2. Cross-cultural Variations in Consumer Behavior -- Chapter 3. The Changing American Society: Values -- Chapter 4. The Changing American Society: Demographics and Social Stratification -- Chapter 5. The Changing American Society: Subcultures -- Chapter 6. The American Society: Families and Households -- Chapter 7. Group Influence on Consumer Behavior -- Part III. Internal Influences -- Chapter 8. Perception -- Chapter 9. Learning, memory, and product positioning -- Chapter 10. Motivation, Personality, and Emotion -- Chapter 11. Attitudes and Influencing Attitudes -- Chapter 12. Self-Concept and Lifestyle -- Part IV. Consumer Decision Process -- Chapter 13. Situational Influences -- Chapter 14. Consumer Decision Process and Problem Recognition -- Chapter 15. Information Search -- Chapter 16. Alternative Evaluation and Selection -- Chapter 17. Outlet Selection and Purchase -- Chapter 18. Post-Purchase Processes, Customer Satisfaction, and Customer Commitment -- Part V. Organizations as Consumers -- Chapter 19. Organizational and Buyer Behavior Part VI. Consumer behavior and marketing regulation -- Chapter 20. Marketing Regulation and Consumer Behavior

This title states that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. It integrates theory, strategy-based examples, and application.

There are no comments on this title.

to post a comment.