Advancing communication science : merging mass and interpersonal processes / edited by Robert P. Hawkins, John M. Wiemann, and Suzanne Pingree.

Contributor(s): Material type: TextTextSeries: ; Volume 16Publication details: Newbury Park, California : Sage Publications, Incorporation, c1988Description: 309 pages ; 22 cmISBN:
  • 803931417
Subject(s): LOC classification:
  • P 91.25 .A38 1988
Contents:
1. Comparing mediated and interpersonal communication data -- 2. Emotional education and mass media -- 3. Discourse and message analysis -- 4. Interactivity: from new media to communication -- 5. Monologue, dialogue, and telelog: comparing an emergent form of communication with traditional forms -- 6. From reactivity to activity and action -- 7. Cognition and communication -- 8. Developing communication skills -- 9. Theories of family communications -- 10. The caravan of communication and its multiple histories.
Summary: Communication's fragmentation is manifest in the many subspecialties that lay claim to the field of communication, and that are distinguished by largely different methods of inquiry, by levels of analysis, by theories that place communication in very different points in the research process.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed - CEAS GC P 91.25 .A38 1988 vol.16 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000004677
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed - CEAS GC P 91.25 .A38 1988 vol.16 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000004705

1. Comparing mediated and interpersonal communication data -- 2. Emotional education and mass media -- 3. Discourse and message analysis -- 4. Interactivity: from new media to communication -- 5. Monologue, dialogue, and telelog: comparing an emergent form of communication with traditional forms -- 6. From reactivity to activity and action -- 7. Cognition and communication -- 8. Developing communication skills -- 9. Theories of family communications -- 10. The caravan of communication and its multiple histories.

Communication's fragmentation is manifest in the many subspecialties that lay claim to the field of communication, and that are distinguished by largely different methods of inquiry, by levels of analysis, by theories that place communication in very different points in the research process.

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