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Market research in practice: How to get greater insight from your market / Paul N. Hague, Nick Hague and Carol-Ann Morgan

By: Material type: TextTextPublication details: London, United Kingdom : Kogan Page Limited, c2013Edition: Second editionDescription: xiii, 257 pages : illustrations ; 24 cmISBN:
  • 9780749468644
Subject(s): LOC classification:
  • HF 5415.2 .H253 2013
Contents:
Introduction -- Uses of market research -- Market research design -- Desk research -- Focus groups -- Depth interviewing observation and ethnography -- Sampling and statistics -- Questionnaire design -- Self-completion questionnaires -- Face-to-face interviewing -- Telephone interviewing -- Online surveys -- Data analysis -- Reporting -- International market research -- Research trends
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.2 .H253 2013 (Browse shelf(Opens below)) c.1 Available NULIB000013075

Includes bibliographical references and index.

Introduction -- Uses of market research -- Market research design -- Desk research -- Focus groups -- Depth interviewing observation and ethnography -- Sampling and statistics -- Questionnaire design -- Self-completion questionnaires -- Face-to-face interviewing -- Telephone interviewing -- Online surveys -- Data analysis -- Reporting -- International market research -- Research trends

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