Market research in practice: How to get greater insight from your market /
Hague, Paul N.
Market research in practice: How to get greater insight from your market / Paul N. Hague, Nick Hague and Carol-Ann Morgan - Second edition - London, United Kingdom : Kogan Page Limited, c2013 - xiii, 257 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Introduction -- Uses of market research -- Market research design -- Desk research -- Focus groups -- Depth interviewing observation and ethnography -- Sampling and statistics -- Questionnaire design -- Self-completion questionnaires -- Face-to-face interviewing -- Telephone interviewing -- Online surveys -- Data analysis -- Reporting -- International market research -- Research trends
9780749468644
MARKETING RESEARCH
HF 5415.2 .H253 2013
Market research in practice: How to get greater insight from your market / Paul N. Hague, Nick Hague and Carol-Ann Morgan - Second edition - London, United Kingdom : Kogan Page Limited, c2013 - xiii, 257 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Introduction -- Uses of market research -- Market research design -- Desk research -- Focus groups -- Depth interviewing observation and ethnography -- Sampling and statistics -- Questionnaire design -- Self-completion questionnaires -- Face-to-face interviewing -- Telephone interviewing -- Online surveys -- Data analysis -- Reporting -- International market research -- Research trends
9780749468644
MARKETING RESEARCH
HF 5415.2 .H253 2013