Marketing corporate image : the company as your number one product / James R. Gregory and Jack G. Wiechmann

By: Contributor(s): Material type: TextTextPublication details: Illinois : NTC Business Books, c1998Edition: Second editionDescription: xiii, 274 pages : illustrations ; 25 cmISBN:
  • 844233072
Subject(s): LOC classification:
  • HD 59.2 .G74 1998
Contents:
Image : leading edge of corporate strategy -- Establishing favorable market position : building public awareness and acceptance -- Preselling target markets : image and brand - the inseparable duo -- Impacting the financial community : changing investor expectations -- Advocacy advertising : presenting the company's position on key issues -- Managing a crisis : frontline defense when the world falls apart -- Retaining quality employees : using image to recruit and keep the best -- One important reminder : we are not alone
Summary: The subject of this book is the use of image programs - corporate advertising in particular but not exclusively - to help enhance corporate reputation.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Marketing Management GC HD 59.2 .G74 1998 (Browse shelf(Opens below)) c.1 Available NULIB000016345

Includes index.

Image : leading edge of corporate strategy -- Establishing favorable market position : building public awareness and acceptance -- Preselling target markets : image and brand - the inseparable duo -- Impacting the financial community : changing investor expectations -- Advocacy advertising : presenting the company's position on key issues -- Managing a crisis : frontline defense when the world falls apart -- Retaining quality employees : using image to recruit and keep the best -- One important reminder : we are not alone

The subject of this book is the use of image programs - corporate advertising in particular but not exclusively - to help enhance corporate reputation.

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