Marketing corporate image : (Record no. 18586)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01395nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102918.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 844233072 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 59.2 .G74 1998 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gregory, James R. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing corporate image : |
| Remainder of title | the company as your number one product / |
| Statement of responsibility, etc. | James R. Gregory and Jack G. Wiechmann |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illinois : |
| Name of publisher, distributor, etc. | NTC Business Books, |
| Date of publication, distribution, etc. | c1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 274 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Image : leading edge of corporate strategy -- Establishing favorable market position : building public awareness and acceptance -- Preselling target markets : image and brand - the inseparable duo -- Impacting the financial community : changing investor expectations -- Advocacy advertising : presenting the company's position on key issues -- Managing a crisis : frontline defense when the world falls apart -- Retaining quality employees : using image to recruit and keep the best -- One important reminder : we are not alone |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The subject of this book is the use of image programs - corporate advertising in particular but not exclusively - to help enhance corporate reputation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CORPORATE IMAGE |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wiechmann, Jack G. |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | LRC - Annex II | National University - Manila | General Circulation | 05/07/2019 | Donation - SMF | GC HD 59.2 .G74 1998 | NULIB000016345 | 05/20/2025 | c.1 | 05/20/2025 | Books |