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The Sports events : management and marketing playbook / Frank Supovitz and Robert Goldwater

By: Contributor(s): Material type: TextTextPublication details: New Jersey : Wiley, c2014Edition: Second editionDescription: xxi, 488 pages ; 25 cmISBN:
  • 9781118244111
Subject(s): LOC classification:
  • GV 716 .S87 2014
Contents:
Defining and developing objectives, strategies, and tactics -- Identifying costs -- Identifying revenue streams -- Soliciting and selecting host cities and venues -- Starting the clock on the sports event planning process -- Understanding the sports event-sponsor relationship -- Teaming with sponsors -- Maximizing and servicing the media partnership -- Activating the sports event marketing plan -- Engaging the community -- Accommodating and managing guests -- Presenting your event -- Working with broadcasters -- Managing for the unexpected -- Reviewing the game tapes -- Planning your future in sports event management and marketing
Summary: This updated and expanded resource for real world offers expert advice on how to properly build sports events into successful and financially viable properties.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Physical Education - Sports and Wellness GC GV 716 .S87 2014 (Browse shelf(Opens below)) c.1 Available NULIB000011956

Includes index.

Defining and developing objectives, strategies, and tactics -- Identifying costs -- Identifying revenue streams -- Soliciting and selecting host cities and venues -- Starting the clock on the sports event planning process -- Understanding the sports event-sponsor relationship -- Teaming with sponsors -- Maximizing and servicing the media partnership -- Activating the sports event marketing plan -- Engaging the community -- Accommodating and managing guests -- Presenting your event -- Working with broadcasters -- Managing for the unexpected -- Reviewing the game tapes -- Planning your future in sports event management and marketing

This updated and expanded resource for real world offers expert advice on how to properly build sports events into successful and financially viable properties.

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