The Sports events : management and marketing playbook /
Supovitz, Frank
The Sports events : management and marketing playbook / Frank Supovitz and Robert Goldwater - Second edition - New Jersey : Wiley, c2014 - xxi, 488 pages ; 25 cm
Includes index.
Defining and developing objectives, strategies, and tactics -- Identifying costs -- Identifying revenue streams -- Soliciting and selecting host cities and venues -- Starting the clock on the sports event planning process -- Understanding the sports event-sponsor relationship -- Teaming with sponsors -- Maximizing and servicing the media partnership -- Activating the sports event marketing plan -- Engaging the community -- Accommodating and managing guests -- Presenting your event -- Working with broadcasters -- Managing for the unexpected -- Reviewing the game tapes -- Planning your future in sports event management and marketing
This updated and expanded resource for real world offers expert advice on how to properly build sports events into successful and financially viable properties.
9781118244111
SPORTS -- MARKETING -- HANDBOOK, MANUALS, ETC
GV 716 .S87 2014
The Sports events : management and marketing playbook / Frank Supovitz and Robert Goldwater - Second edition - New Jersey : Wiley, c2014 - xxi, 488 pages ; 25 cm
Includes index.
Defining and developing objectives, strategies, and tactics -- Identifying costs -- Identifying revenue streams -- Soliciting and selecting host cities and venues -- Starting the clock on the sports event planning process -- Understanding the sports event-sponsor relationship -- Teaming with sponsors -- Maximizing and servicing the media partnership -- Activating the sports event marketing plan -- Engaging the community -- Accommodating and managing guests -- Presenting your event -- Working with broadcasters -- Managing for the unexpected -- Reviewing the game tapes -- Planning your future in sports event management and marketing
This updated and expanded resource for real world offers expert advice on how to properly build sports events into successful and financially viable properties.
9781118244111
SPORTS -- MARKETING -- HANDBOOK, MANUALS, ETC
GV 716 .S87 2014