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Key strategy tools : the 80+ tools for every manager to build a winning strategy / Vaughan Evans

By: Material type: TextTextPublication details: England : Pearson, c2013Description: xviii, 358 pages : illustrations ; 25 cmISBN:
  • 9780273778868
Subject(s): LOC classification:
  • HD 30.28 .E83 2013
Contents:
Section 1: Knowing Your Business Overview Essential tools 1. Identifying key segments 2. Issue Analysis (Minto) Example: British Aerospace's super segment Useful tools 3. The 80/20 Principle (Pareto) 4. The Segmentation Mincer (Koch) 5. 5C Situation Analysis 6. SWOT Analysis Section 2: Setting Goals and Objectives Overview Essential tools 7. Setting long-term goals 8. Setting SMART objectives 9. Maximising shareholder value 10. Balancing stakeholder interests Example: Which goals count for RBS? Useful tools 11. Creating Shared Value (Porter & Kramer) 12. Economic Value Added (Stern Stewart) 13. Balanced Scorecard and Strategy Map (Kaplan & Norton) 14. Core Ideology (Collins & Porras) 15. Business as a Community (Handy) Section 3: Forecasting Market Demand Overview Essential tools 16. Sizing the market and Marketcrafting (Evans) 17. The HOOF Approach to Demand Forecasting (Evans) Example: Galileo's Hiccup in Market Demand Useful tools 18. Smoothing through moving averages 19. The Income Elasticity of Demand 20. Survey methods of demand forecasting a. Survey of customers' intentions b. Salesforce estimation method c. The Delphi method d. Pilot test marketing 21. Statistical methods of demand forecasting a. Trend projection b. Regression analysis c. Barometric method (NBER) Section 4: Gauging Industry Competition Overview Essential tools 22. The Five Forces (Porter) 23. Assessing customer purchasing criteria 24. Deriving key success factors Example: Woolworths succumbs to the five forces Useful tools 25. Weighing economies of scale 26. Corporate environment as a sixth force 27. Complements as a sixth force (Brandenburger & Nalebuff) 28. PESTEL analysis Section 5: Tracking Competitive Advantage Overview Essential tools 29. Rating competitive position 30. The Resource and Capability Strengths/Importance Matrix (Grant) Example: Cobra Beer's clever competitive advantage Useful tools 31. The Value Chain (Porter) 32. The Product/Market Matrix (Ansoff) 33. Cross,Spider and Comb Charts 34. Benchmarking 35. Structured interviewing Section 6: Targeting the Strategic Gap Overview Essential
Summary: A comprehensive inventory of the tools of strategy, and its key value, and how to apply them.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 30.28 .E83 2013 (Browse shelf(Opens below)) c.1 Available NULIB000009933

Includes index.

Section 1: Knowing Your Business Overview Essential tools 1. Identifying key segments 2. Issue Analysis (Minto) Example: British Aerospace's super segment Useful tools 3. The 80/20 Principle (Pareto) 4. The Segmentation Mincer (Koch) 5. 5C Situation Analysis 6. SWOT Analysis Section 2: Setting Goals and Objectives Overview Essential tools 7. Setting long-term goals 8. Setting SMART objectives 9. Maximising shareholder value 10. Balancing stakeholder interests Example: Which goals count for RBS? Useful tools 11. Creating Shared Value (Porter & Kramer) 12. Economic Value Added (Stern Stewart) 13. Balanced Scorecard and Strategy Map (Kaplan & Norton) 14. Core Ideology (Collins & Porras) 15. Business as a Community (Handy) Section 3: Forecasting Market Demand Overview Essential tools 16. Sizing the market and Marketcrafting (Evans) 17. The HOOF Approach to Demand Forecasting (Evans) Example: Galileo's Hiccup in Market Demand Useful tools 18. Smoothing through moving averages 19. The Income Elasticity of Demand 20. Survey methods of demand forecasting a. Survey of customers' intentions b. Salesforce estimation method c. The Delphi method d. Pilot test marketing 21. Statistical methods of demand forecasting a. Trend projection b. Regression analysis c. Barometric method (NBER) Section 4: Gauging Industry Competition Overview Essential tools 22. The Five Forces (Porter) 23. Assessing customer purchasing criteria 24. Deriving key success factors Example: Woolworths succumbs to the five forces Useful tools 25. Weighing economies of scale 26. Corporate environment as a sixth force 27. Complements as a sixth force (Brandenburger & Nalebuff) 28. PESTEL analysis Section 5: Tracking Competitive Advantage Overview Essential tools 29. Rating competitive position 30. The Resource and Capability Strengths/Importance Matrix (Grant) Example: Cobra Beer's clever competitive advantage Useful tools 31. The Value Chain (Porter) 32. The Product/Market Matrix (Ansoff) 33. Cross,Spider and Comb Charts 34. Benchmarking 35. Structured interviewing Section 6: Targeting the Strategic Gap Overview Essential

A comprehensive inventory of the tools of strategy, and its key value, and how to apply them.

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