Key strategy tools : (Record no. 12174)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02854nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100718.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273778868 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 30.28 .E83 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Vaughan |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Key strategy tools : |
| Remainder of title | the 80+ tools for every manager to build a winning strategy / |
| Statement of responsibility, etc. | Vaughan Evans |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | England : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 358 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 365 ## - TRADE PRICE | |
| Price amount | USD144.34 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Section 1: Knowing Your Business Overview Essential tools 1. Identifying key segments 2. Issue Analysis (Minto) Example: British Aerospace's super segment Useful tools 3. The 80/20 Principle (Pareto) 4. The Segmentation Mincer (Koch) 5. 5C Situation Analysis 6. SWOT Analysis Section 2: Setting Goals and Objectives Overview Essential tools 7. Setting long-term goals 8. Setting SMART objectives 9. Maximising shareholder value 10. Balancing stakeholder interests Example: Which goals count for RBS? Useful tools 11. Creating Shared Value (Porter & Kramer) 12. Economic Value Added (Stern Stewart) 13. Balanced Scorecard and Strategy Map (Kaplan & Norton) 14. Core Ideology (Collins & Porras) 15. Business as a Community (Handy) Section 3: Forecasting Market Demand Overview Essential tools 16. Sizing the market and Marketcrafting (Evans) 17. The HOOF Approach to Demand Forecasting (Evans) Example: Galileo's Hiccup in Market Demand Useful tools 18. Smoothing through moving averages 19. The Income Elasticity of Demand 20. Survey methods of demand forecasting a. Survey of customers' intentions b. Salesforce estimation method c. The Delphi method d. Pilot test marketing 21. Statistical methods of demand forecasting a. Trend projection b. Regression analysis c. Barometric method (NBER) Section 4: Gauging Industry Competition Overview Essential tools 22. The Five Forces (Porter) 23. Assessing customer purchasing criteria 24. Deriving key success factors Example: Woolworths succumbs to the five forces Useful tools 25. Weighing economies of scale 26. Corporate environment as a sixth force 27. Complements as a sixth force (Brandenburger & Nalebuff) 28. PESTEL analysis Section 5: Tracking Competitive Advantage Overview Essential tools 29. Rating competitive position 30. The Resource and Capability Strengths/Importance Matrix (Grant) Example: Cobra Beer's clever competitive advantage Useful tools 31. The Value Chain (Porter) 32. The Product/Market Matrix (Ansoff) 33. Cross,Spider and Comb Charts 34. Benchmarking 35. Structured interviewing Section 6: Targeting the Strategic Gap Overview Essential |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A comprehensive inventory of the tools of strategy, and its key value, and how to apply them. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | STRATEGIC PLANNING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex II | National University - Manila | General Circulation | 08/20/2015 | Purchased - Amazon | 144.34 | GC HD 30.28 .E83 2013 | NULIB000009933 | 05/20/2025 | c.1 | 05/20/2025 | Books |