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Hospitality strategic management : concepts and cases / Cathy A. Enz

By: Material type: TextTextPublication details: Hoboken, New Jersey : John Wiley & Son, Inc., c2010Edition: SECOND EDITIONDescription: vi, 676 pages ; 24 cmISBN:
  • 9780470083598
Subject(s): LOC classification:
  • TX 911.3.M27 .E59 2010
Contents:
Chapter 1: Strategic Management -- Chapter 2: The Environment and External Stakeholders -- Chapter 3: Strategic Direction -- Chapter 4: Organizational Resources and Competitive Advantage -- Chapter 5: Strategy Formulation at The Business-Unit Level -- Chapter 6: Corporate-Level Strategy and Restructuring -- Chapter 7: Strategy Implementation Through Interorganizational Relationships and Management of Functional Resources -- Chapter 8: Strategy Implementation Through Organizational Design and Control -- Chapter 9: Strategies for Entrepreneurship and Innovation -- Chapter 10: Global Strategic Management and the Future.
Summary: Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses.
Item type: Books - Reference
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books - Reference Books - Reference National University - Manila LRC - Main Reference Hospitality Management REF TX 911.3.M27 .E59 2010 (Browse shelf(Opens below)) c.1 Available NULIB000013054

Includes bibliographical references and index.

Chapter 1: Strategic Management -- Chapter 2: The Environment and External Stakeholders -- Chapter 3: Strategic Direction -- Chapter 4: Organizational Resources and Competitive Advantage -- Chapter 5: Strategy Formulation at The Business-Unit Level -- Chapter 6: Corporate-Level Strategy and Restructuring -- Chapter 7: Strategy Implementation Through Interorganizational Relationships and Management of Functional Resources -- Chapter 8: Strategy Implementation Through Organizational Design and Control -- Chapter 9: Strategies for Entrepreneurship and Innovation -- Chapter 10: Global Strategic Management and the Future.

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses.

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