Hospitality strategic management : concepts and cases /
Enz, Cathy A.
Hospitality strategic management : concepts and cases / Cathy A. Enz - SECOND EDITION. - Hoboken, New Jersey : John Wiley & Son, Inc., c2010 - vi, 676 pages ; 24 cm.
Includes bibliographical references and index.
Chapter 1: Strategic Management -- Chapter 2: The Environment and External Stakeholders -- Chapter 3: Strategic Direction -- Chapter 4: Organizational Resources and Competitive Advantage -- Chapter 5: Strategy Formulation at The Business-Unit Level -- Chapter 6: Corporate-Level Strategy and Restructuring -- Chapter 7: Strategy Implementation Through Interorganizational Relationships and Management of Functional Resources -- Chapter 8: Strategy Implementation Through Organizational Design and Control -- Chapter 9: Strategies for Entrepreneurship and Innovation -- Chapter 10: Global Strategic Management and the Future.
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses.
9780470083598
HOSPITALITY INDUSTRY -- MANAGEMENT
TX 911.3.M27 .E59 2010
Hospitality strategic management : concepts and cases / Cathy A. Enz - SECOND EDITION. - Hoboken, New Jersey : John Wiley & Son, Inc., c2010 - vi, 676 pages ; 24 cm.
Includes bibliographical references and index.
Chapter 1: Strategic Management -- Chapter 2: The Environment and External Stakeholders -- Chapter 3: Strategic Direction -- Chapter 4: Organizational Resources and Competitive Advantage -- Chapter 5: Strategy Formulation at The Business-Unit Level -- Chapter 6: Corporate-Level Strategy and Restructuring -- Chapter 7: Strategy Implementation Through Interorganizational Relationships and Management of Functional Resources -- Chapter 8: Strategy Implementation Through Organizational Design and Control -- Chapter 9: Strategies for Entrepreneurship and Innovation -- Chapter 10: Global Strategic Management and the Future.
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses.
9780470083598
HOSPITALITY INDUSTRY -- MANAGEMENT
TX 911.3.M27 .E59 2010