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New products management / Merle Crawford and Anthony Di Benedetto

By: Contributor(s): Material type: TextTextPublication details: Boston, Massachusetts : McGraw Hill Education, c2008Edition: Ninth EditionDescription: xviii, 558 pages : illustrations ; 24 cmISBN:
  • 9780071263368
Subject(s): LOC classification:
  • HF 5415.153 .C73 2008
Contents:
Part 1. Overview and opportunity identification selection -- Part 2. Concept generation -- Part 3. Concept/project evaluation -- Part 4. Development -- Part 5. Launch
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.153 .C73 2008 (Browse shelf(Opens below)) c.1 Available NULIB000009403

Includes bibliographical references and index.

Part 1. Overview and opportunity identification selection -- Part 2. Concept generation -- Part 3. Concept/project evaluation -- Part 4. Development -- Part 5. Launch

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