New products management /
Crawford, Merle
New products management / Merle Crawford and Anthony Di Benedetto - Ninth Edition - Boston, Massachusetts : McGraw Hill Education, c2008 - xviii, 558 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Part 1. Overview and opportunity identification selection -- Part 2. Concept generation -- Part 3. Concept/project evaluation -- Part 4. Development -- Part 5. Launch
9780071263368
INNOVATIONS MANAGEMENT
HF 5415.153 .C73 2008
New products management / Merle Crawford and Anthony Di Benedetto - Ninth Edition - Boston, Massachusetts : McGraw Hill Education, c2008 - xviii, 558 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Part 1. Overview and opportunity identification selection -- Part 2. Concept generation -- Part 3. Concept/project evaluation -- Part 4. Development -- Part 5. Launch
9780071263368
INNOVATIONS MANAGEMENT
HF 5415.153 .C73 2008