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Public relations in Asia Pacific : communicating effectively across cultures / Mary M. Devereuxand Anne Peirson-Smith

By: Contributor(s): Material type: TextTextPublication details: [Place of publication not identifed] : [publisher not identified], c2009Description: unnumbered pagesISBN:
  • 9780470824306
Subject(s): LOC classification:
  • HD 59.6.P16 .D48 2009
Contents:
Chapter 1. Public Relations in Asia Pacific -- Chapter 2. Public Relations Strategy -- Chapter 3. Connecting with the Media -- Chapter 4. Public Relations and Branding -- Chapter 5. Building and Defending Corporate Reputation --Chapter 6. Marketing to Asia Pacific Consumers and Businesses -- Chapter 7. The Role of Public Affairs in Asia Pacific -- Chapter 8. Managing Issues and Communicating in a Crisis -- Chapter 9. Talking to Ourselves; Internal and Change Communications -- Chapter 10. Corporations Taking Responsibility -- Chapter 11. The Big Three Investor Relations, Healthcare Communications, and Technology Communications Investor Relations -- Chapter 12. The Digital Generation -- Chapter 13. You'll Never Walk Alone -- Chapter 14. Measuring Achievement -- Chapter 15. Future trends for public relations in Asia pacific.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Graduate Studies General Circulation Master of Arts in Education - Education Management GC HD 59.6.P16 .D48 2009 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000008526
Books Books National University - Manila LRC - Graduate Studies General Circulation Gen. Ed - CEAS GC HD 59.6.P16 .D48 2009 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000011257

Includes index.

Chapter 1. Public Relations in Asia Pacific -- Chapter 2. Public Relations Strategy -- Chapter 3. Connecting with the Media -- Chapter 4. Public Relations and Branding -- Chapter 5. Building and Defending Corporate Reputation --Chapter 6. Marketing to Asia Pacific Consumers and Businesses -- Chapter 7. The Role of Public Affairs in Asia Pacific -- Chapter 8. Managing Issues and Communicating in a Crisis -- Chapter 9. Talking to Ourselves; Internal and Change Communications -- Chapter 10. Corporations Taking Responsibility -- Chapter 11. The Big Three Investor Relations, Healthcare Communications, and Technology Communications Investor Relations -- Chapter 12. The Digital Generation -- Chapter 13. You'll Never Walk Alone -- Chapter 14. Measuring Achievement -- Chapter 15. Future trends for public relations in Asia pacific.

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