Public relations in Asia Pacific : communicating effectively across cultures /
Devereux, Mary M. ; Smith, Anne Peirson.
Public relations in Asia Pacific : communicating effectively across cultures / Mary M. Devereuxand Anne Peirson-Smith - [Place of publication not identifed] : [publisher not identified], c2009 - unnumbered pages ;
Includes index.
Chapter 1. Public Relations in Asia Pacific -- Chapter 2. Public Relations Strategy -- Chapter 3. Connecting with the Media -- Chapter 4. Public Relations and Branding -- Chapter 5. Building and Defending Corporate Reputation --Chapter 6. Marketing to Asia Pacific Consumers and Businesses -- Chapter 7. The Role of Public Affairs in Asia Pacific -- Chapter 8. Managing Issues and Communicating in a Crisis -- Chapter 9. Talking to Ourselves; Internal and Change Communications -- Chapter 10. Corporations Taking Responsibility -- Chapter 11. The Big Three Investor Relations, Healthcare Communications, and Technology Communications Investor Relations -- Chapter 12. The Digital Generation -- Chapter 13. You'll Never Walk Alone -- Chapter 14. Measuring Achievement -- Chapter 15. Future trends for public relations in Asia pacific.
9780470824306
BUSINESS AND ECONOMICS
HD 59.6.P16 .D48 2009
Public relations in Asia Pacific : communicating effectively across cultures / Mary M. Devereuxand Anne Peirson-Smith - [Place of publication not identifed] : [publisher not identified], c2009 - unnumbered pages ;
Includes index.
Chapter 1. Public Relations in Asia Pacific -- Chapter 2. Public Relations Strategy -- Chapter 3. Connecting with the Media -- Chapter 4. Public Relations and Branding -- Chapter 5. Building and Defending Corporate Reputation --Chapter 6. Marketing to Asia Pacific Consumers and Businesses -- Chapter 7. The Role of Public Affairs in Asia Pacific -- Chapter 8. Managing Issues and Communicating in a Crisis -- Chapter 9. Talking to Ourselves; Internal and Change Communications -- Chapter 10. Corporations Taking Responsibility -- Chapter 11. The Big Three Investor Relations, Healthcare Communications, and Technology Communications Investor Relations -- Chapter 12. The Digital Generation -- Chapter 13. You'll Never Walk Alone -- Chapter 14. Measuring Achievement -- Chapter 15. Future trends for public relations in Asia pacific.
9780470824306
BUSINESS AND ECONOMICS
HD 59.6.P16 .D48 2009